Lucas Matos Theodoro
Campaign Planner @Amazon
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WORK HISTORY
Campaign Planner @Amazon
Milan, IT
Campaign Planner (CP)- Supported the Account Management and Account Executive teams in a leading global advertising organizationUndertook the internal-facing, operational tasks on behalf of Account Managers and Account Executives to allow them to focus on client-facing sales and relationship managementHandled the \"hands-on keyboard work\" such as campaign setup, reporting, analytics, and other administrative activities;Utilized Salesforce CRM to track campaign performance, manage client accounts, and streamline communication between Account Management and internal teams;Collaborated closely with the AM/AE team to ensure seamless execution of campaigns and projects;Freed up approximately 20% of the AM/AE bandwidth, enabling them to invest time more strategically in growing the business;Gained deep expertise in digital advertising operations, campaign management, and cross-functional task coordination;Developed strong analytical and problem-solving skills through data-driven decision making for campaign optimization.
EDUCATION
Winter Haven High School
High School Diploma
Enrico Fermi High School
Turismo, Economia aziendale/manageriale
Fundação Torino - Scuola Internazionale
High School
ABOUT LUCAS MATOS THEODORO
Currently driving advertising growth and campaign strategy at Amazon Ads, leveraging data-driven marketing solutions and international business acumen to deliver measurable results. A marketing strategist with extensive experience in growth marketing, media planning, traffic management, and campaign optimization. Specialized in developing ROAS & ROI-focused strategies and international market development initiatives. Throughout my career, I\'ve led impactful marketing campaigns and initiatives across multiple markets. Currently leading campaign planning and optimization at Amazon Ads, following successful tenures including traffic management leadership at ORO Agency, one of Brazil\'s premier marketing firms. As an entrepreneur, I founded and scaled a performance-focused marketing agency, generating over $1M in revenue through strategic growth marketing initiatives. My international background includes US education (American High School Diploma) and professional experience spanning three continents. Currently based in Italy, I\'ve navigated business environments across 13+ countries, providing a unique perspective on global marketing strategies. Passionate about leveraging data-driven insights to accelerate business growth and create measurable impact. I combine analytical precision with creative strategy to deliver exceptional results in the digital marketing sphere. As a continuous learner, I stay actively engaged in marketing innovation and performance optimization, regularly consuming industry-leading content, including ROI Hunters podcast and cutting-edge marketing publications. Languages: English | Portuguese | Italian | Spanish
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