Lucas Martinucci
Co-founder and Head of Marketing @Mvp - Gestão De Fatores De Risco
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WORK HISTORY
Co-founder and Head of Marketing @Mvp - Gestão De Fatores De Risco
MVP is a training and consulting firm focused on human factors and cultural transformation. Our purpose is to save lives and inspire safer choices, using a simple and scalable method to recognise risk factors, balance emotion and decision-making, and sustain safe habits. We act as a strategic partner for organisations, developing leadership, reducing deviations and integrating operational safety and psychosocial factors, with a strong focus on measurable results.As Co-Founder and Head of Marketing, I am responsible for:• Defining and leading MVP’s marketing strategy at a national level, positioning the brand and building awareness in key industries and markets.• Designing and executing integrated campaigns (content, digital, events and PR) to generate qualified demand and support business growth.• Developing the brand narrative and editorial strategy on human factors, safety culture and psychosocial risks, turning complex concepts into clear, practical messages for different audiences (C-level, EHS, HR and frontline leaders).• Working closely with Product and Operations to shape and promote the portfolio (methodology, programmes and services), ensuring consistency between the value proposition, delivery and measurable outcomes for clients.
EDUCATION
Concordia University Irvine
BA, Communication & Business
SKILLS
ABOUT LUCAS MARTINUCCI
Creative business executive with over 20 years of international experience, skilled in handling high-pressure environments and leading complex projects. Expertise spans strategic planning, marketing analysis, and project management across diverse industries. Proven ability to implement and manage innovative marketing strategies, with a strong talent for building connections and developing business concepts.Recognized for exceptional leadership and people management skills, with fluency in English, Spanish, and Portuguese. Possess a multi-cultural background and excellent communication abilities, enabling effective collaboration across global teams.Certified Six Sigma Green Belt.
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