Luca Delpiccolo

Paid Search Manager @Century Communities, Inc. (NYSE:CCS)

Denver, CO, US

Digital Campaign Strategy & Execution- Oversee all Search, Display, Video, and Performance Max campaigns for Century Communities and Century Complete, ensuring optimal performance through daily optimizations, A/B testing, budget pacing, and in-depth performance analysis- Manage a digital advertising budget exceeding $1.4 million per month across Google Ads and Microsoft Ads, driving a 400% increase in lead volume from paid search within the first 12 months- Lead geofencing and ZTV campaigns with a monthly spend of over Optimized paid search, display, video, and geofencing campaigns, increasing conversion rates by 63%- Enhanced digital media performance, contributing to 41% of total website traffic and 43% of all lead volume in 2024.Strategic Growth & Collaboration- Work closely with corporate marketing, design, and web teams to develop and execute high-impact campaigns and messaging strategies- Partnered with teams nationwide to develop and execute innovative digital campaigns, doubling lead volume in Q4 2024- Developed comprehensive reporting dashboards to deliver real-time performance insights to executive leadership- Present monthly performance reports to divisions across 20+ metro areas, providing data-driven recommendations to enhance advertising strategies- Partner with the executive team to determine monthly advertising budgets, aligning spend with performance trends, market share, inventory availability, and business goals.

University of Colorado Boulder

Bachelors Of Communication, Media Studies

Wheat Ridge High School

High School Degree