Milton Carrillo

Marketing Manager @Century Communities, Inc. (NYSE:CCS)

Fresno, CA, US

As the Marketing Manager at RSW, I played a key role in transforming the company from a startup into a thriving e-commerce business. My strategic leadership in digital marketing has driven significant growth, establishing RSW as a recognized brand in the industry-Google Ads Mastery: Led the creation and optimization of Google Ads campaigns, resulting in a 150% increase in conversion rates and a substantial boost in ROAS. Leveraged advanced bidding strategies and improved targeting, achieving significant cost-per-click reductions and higher overall campaign efficiency-Brand Development & Voice Creation: Developed RSW’s brand identity from scratch, creating a voice that resonates with our blue-collar demographic. Launched the \"Daily Decal\" loyalty program, enhancing brand recognition and customer loyalty-E-commerce Platform Launch & Growth: Spearheaded the launch and optimization of RSW’s e-commerce platform, driving a 50% increase in monthly revenue through enhanced SEO and user experience improvements-Email Marketing Success: Built and scaled an email marketing program that improved click-through rates by 30% and conversion rates by 20%, significantly boosting customer engagement and retention-Social Media Leadership: Established RSW’s social media presence, generating hundreds of thousands of monthly impressions. My campaigns effectively engage our target audience, aligning with our brand voice and driving sustained growth-Strategic Leadership & Collaboration: Collaborate closely with cross-functional teams to align marketing efforts with business goals, using a data-driven approach to ensure continuous growth and success.

UC Irvine

Bachelor's degree, International/Global Studies