Luca Corallo
Senior Marketing Manager @Editrice Il Castoro
Signup · Get unlimited contacts
WORK HISTORY
Senior Marketing Manager @Editrice Il Castoro
Milan, IT
I\'m the Marketing Manager for Editrice il Castoro, Tunuè and Sonda- Spearheaded comprehensive marketing strategies for three publishing houses, aligning with business objectives and market trends- Executed data-driven campaigns to optimize brand visibility and increase market share- Managed cross-functional marketing teams, fostering collaboration and ensuring alignment with organizational goals- Developed and implemented SEO strategies to enhance online visibility and drive organic traffic- Keyword research and analysis to optimize content for search engine ranking- Managed budgets effectively to achieve optimal ROI and increase online presence- Oversaw content creation and distribution strategies to establish thought leadership and engage target audiences- Developed and managed editorial calendars, ensuring timely and relevant content delivery- Crafted and executed social media campaigns to strengthen brand presence and engage followers (Instagram; TikTok; LinkedIn; etc)- Market analysis to identify trends, consumer behavior, and competitor strategies- Utilized data insights to make decisions, adapt marketing strategies, and capitalize on emerging opportunities- Established and monitored KPI to measure the success of marketing initiatives
EDUCATION
24ORE Business School
Master in Data Analytics & Digital Strategy
24ORE Business School
Master di Marketing e Comunicazione Digitale, Marketing e Comunicazione Digitale
SKILLS
ABOUT LUCA CORALLO
I’m a Strategic Senior Marketing Manager adept at shaping compelling digital marketing strategies, with a proven track record of driving sales growth through effective management of the Amazon sales channel. Passionate about leveraging data-driven insights to optimize campaigns and elevate brand presence in the ever-evolving digital landscape.I\'m a results-focused person with the following qualifications- Flexibility, determination and ability to manage start-up and complex projects- “Can do” and problem solving attitude and entrepreneurial spirit - Capability to create a strong and positive team spirit - Precise with a keen eye for details- Analytical mindset for budget management- Main activities successfully implemented: new brands and products launch and positioning, communication programs, digital and social plans, marketing plan realization and execution, brand management
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.