Luca Fotia

Communication Manager @Renner Italia

Inside Renner Italia, we know that customers are no more simple consumers and that boundaries between a company and the final user are more and more dim.This is why we have implemented an increasingly inclusive and shared communication. We think that new media are shared platforms of positive relations. We share experiences, information, opinions. Our communication avoids using stereotyped images that can be detrimental to the dignity and integrity of the individual. We avoid messages that include direct or indirect discrimination or that incite hate and violence. We believe in new marketing models and that advertising messages should contribute to improving the company.