Luca Armari
Sr Creative, Brand Innovation Lab at Amazon Ads @Amazon
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WORK HISTORY
Sr Creative, Brand Innovation Lab at Amazon Ads @Amazon
Milano, IT
EDUCATION
Ateneo Creativo
Analista Pubblicitario
Liceo Artistico Caravaggio
Diploma in discipline grafico/visive
ABOUT LUCA ARMARI
I’m Luca Armari, a Senior Creative based in Milan, a hybrid between a conceptual Art Director and a hands-on designer, with a long-standing background in graphic design, illustration, UX, and UI. Since 2001, my passion and profession have run side by side. I bring energy and commitment to every project, combining creative thinking with design craft to build elegant, effective solutions that connect with people. I started in small design studios where I learned the fundamentals, then moved into digital communication just as the space was taking off. Over the years, I’ve adapted as the digital world evolved — from 468x60 flash banners to mobile-first, social-driven experiences. The formats change, but the mission stays the same: create work that delights and drives action. Today, I’m a Senior Creative at Amazon’s Brand Innovation Lab, where I help brands shape meaningful, customer-first experiences across Amazon’s ecosystem.
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