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Lubana Lanewala
Channel Communications Manager @Extreme Networks
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WORK HISTORY
Channel Communications Manager @Extreme Networks
Seattle, WA, US
As the Channel Communications Manager, I lead strategic partner engagement through compelling and data-driven communications. I manage and evolve our Channel Communications strategy, including the development and distribution of newsletters, webinars, emails, blogs, and social content across platforms, including Marketo emails, Sequel-run webinars, our partner portal, Extreme Blogs, E360 (internal social platform), and Employee Advocacy social media.I co-host and co-produce the Extreme Partner Pulse Podcast, crafting narratives that empower partner success and innovation. My role includes copywriting and copyediting across formats—from webinar promotion and scripts, launch announcements, and drip-campaigns, to post-event follow-ups—ensuring clarity, consistency, and impact.I drive performance through channel comms metrics, KPI reporting, and QBRs, translating insights into actionable improvements. I also lead partner engagement initiatives such as surveys to gauge partner sentiment and support adoption of AI-powered tools.Additionally, I contribute to major events like Extreme Connect and partner conferences, and provide cutting-edge marketing ideas to evolve our programs, creating plans, communications and content that align with strategic goals.
EDUCATION
North Carolina State University
Bachelor of Business Administration (B.B.A.), Marketing, French
SKILLS
ABOUT LUBANA LANEWALA
I am a strategic communicator with experience writing in the following industries: marketing automation, information technology, artificial intelligence, networking, telecommunications, finance & accounting tech, cybersecurity, agritourism, psychology, telehealth, nonprofits, and hospitality.I seek to work with those who promote a healthy and positive work environment.For further inquiries or business information, please contact me: l••••••••@gmail.com.
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