Lawrence Ross
Senior Director of Marketing @Practice by Numbers
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WORK HISTORY
Senior Director of Marketing @Practice by Numbers
Salt Lake City, UT, US
Led a strategic brand refresh, including updated visual identity, messaging architecture, and a sharper articulation of value for segmented audiences • Built multi-channel marketing programs across website, social, events, influencer, SEM, PR, email, SMS, podcasts, video, partnerships, and more • Scaled and led a marketing team and contractors across web dev, creative services, event support, and paid, earned, and owned marketing initiatives • Integrated AI-driven processes to streamline recurring marketing streams including predictive analytics, agentic workflows, and AEO • Launched advocacy, loyalty, and referral programs plus PbN Presents podcast and video content to boost engagement and brand visibility
EDUCATION
Brigham Young University
BFA Graphic Design
SKILLS
ABOUT LAWRENCE ROSS
I lead marketing like a marathon, grounded in pacing, focus, and clarity over…
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