Lovely Banerjee
Content and Communications Specialist @Prodigy Finance
Signup · Get unlimited contacts
WORK HISTORY
Content and Communications Specialist @Prodigy Finance
Develop and execute end-to-end content strategies across email, website, push, WhatsApp, SMS, and social media channels, aligned with acquisition and engagement goals.Collaborate cross-functionally with product, tech, analytics, and design teams to ensure cohesive and timely communication.Create compelling brand messaging and assets, including case studies, customer stories, and whitepapers—ensuring consistency across all platforms.Lead email campaign execution - design personalized subject lines, dynamic content, and segmented automation workflows (onboarding, lead nurture, servicing).Leverage A/B testing, behavioral segmentation, and performance metrics to drive continuous content optimization and improve conversion rates.Support AI model training through the curation and preparation of content datasets to enhance machine learning applications in communication workflows.Contribute to data quality framework projects by aligning content standards with business logic and conducting audits to maintain integrity across systems.Implement industry best practices and feedback loops to refine messaging strategy, improve campaign performance, and ensure regulatory compliance.
EDUCATION
Calcutta University, Kolkata
Bachelor of Arts - BA
Indian Institute of Social Welfare and Business Management
Post Graduation Diploma
Calcutta Media Institute Pvt Ltd
PGDMM
ABOUT LOVELY BANERJEE
I’m a content and communications professional with over 5 years of experience delivering…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.