Lourdes Rico

Global Marketing Manager @M.A.I.O.R

Lucca, IT

Collaborate with management, sales, and technical teams to provide insights that enhance client engagement and improve business positioning, maintaining direct communication with the Chief Commercial Officer and Chief Executive Officer.• Develop strategic partnerships with customers across Europe, Scandinavia, LATAM, and the Middle East, creating impactful marketing collateral, including case studies and video testimonials.• Lead global events in the USA, Italy, Brazil, UAE, Singapore, and Germany, driving market expansion through tailored market-oriented strategies.• Direct a cross-functional marketing team, overseeing a junior marketing manager and coordinating with external marketing agency partners to ensure consistent messaging across all channels aligned with business objectives.• Manage a €250K+ marketing budget, delivering strong ROI through well-targeted offline and digital campaigns while optimizing strategies to enhance brand visibility across diverse markets.• Execute global digital marketing strategies, significantly increasing qualified leads while maintaining brand consistency across English, Italian, and Spanish markets.

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