Louise Ray
Director of Marketing and Communications @Certus Card Group
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WORK HISTORY
Director of Marketing and Communications @Certus Card Group
EDUCATION
Macclesfield College
CIPR Advanced Certificate, Public Relations
SKILLS
ABOUT LOUISE RAY
After more than two decades of crafting marketing strategies and leading teams, I\'m thrilled to announce a new chapter: the launch of my own agency, Chess Marketing.My journey, which has spanned both agency and client-side roles since 2001, has given me a unique perspective on what it takes to build a brand and drive sustainable growth. I\'ve always been passionate about creating and implementing campaigns that deliver real, measurable results - from boosting website traffic and leads to maximizing ROI.At Chess Marketing, I\'m excited to bring this passion directly to my clients, helping businesses of all sizes succeed through a mix of smart strategy and hands-on execution.Key Achievements• Drove lead generation: Increased incoming inquiries by more than 80%.• Web development & traffic growth: Launched multiple websites, consistently increasing traffic YOY.• Strategic leadership: Managed large and small marketing budgets, ensuring a high ROI.• Channel growth: Grew both online and offline marketing channels.• Team & agency management: Built and managed an in-house team and successfully managed external agency relationships.• Event management: Planned and organised successful corporate events.
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