Louise McIlroy
Insight Lead @Costa Coffee
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WORK HISTORY
Insight Lead @Costa Coffee
London, GB
EDUCATION
Nottingham University
BA (Hons), Spanish + Business, 2:1
Chartered Institute of Marketing
Post Graduate Diploma, Marketing
ABOUT LOUISE MCILROY
Category, shopper and consumer focused marketing professional with a strong delivery record of building and implementing commercial strategies for multi-million pound brands. Highly effective at applying analytical flair to insight-driven decision-making, delivering sustained revenue and margin improvements aligned to shopper, category and customer trends. KEY SKILLS • In - depth understanding of shoppers, consumers and retail channels. • Strong fact based decision making, problem solving and planning skills. • Strategic thinking whilst maintaining strong focus on detail. • Great team leader and team player across complex organisations. • Cross European project management and best practice. • Digital expert with broad experience of strategy, development and marketing.
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