Louise Kjær Eriknauer
Brand Marketing Specialist @Red Bull
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WORK HISTORY
Brand Marketing Specialist @Red Bull
Copenhagen, DK
Drive new product launches and 360° cross-functional marketing campaigns that integrate commercial and creator partnerships, on/off-premise activations, sampling strategies, and POE media to achieve business objectives. Track performance metrics to identify growth levers, optimize ROI, and deliver impact across the brand portfolio.Support brand strategy and business planning by aligning marketing initiatives with commercial priorities and long-term growth ambitions. Passionate about driving category growth and maintaining brand relevance across key consumption moments - from work and socializing to fitness.Leverage consumer insights, business trends, and sales data to translate findings into actionable recommendations for marketing, KAM, and field sales teams. Collaborate with creative and media agencies on concept development, asset creation, and paid/OHH campaigns.
EDUCATION
Copenhagen Business School
Master of Science (MSc), Finance & Strategic Management
Copenhagen Business School
Bachelor of Science (BSc), International Business & Politics
Copenhagen Business School
Minor, Entrepreneurship
Fowler College of Business at San Diego State University
Exchange Semester, Brand & Sales Management
ABOUT LOUISE KJÆR ERIKNAUER
Brand and commercial strategist with a background spanning FMCG, executive advisory, and…
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