Louis Ceaser
Customer Marketing Manager @LeanTaaS
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WORK HISTORY
Customer Marketing Manager @LeanTaaS
I’m energized by the challenge and opportunity of leading customer advocacy at LeanTaaS. My business impact is turning hospital outcomes provided by the LeanTaaS platform into pipeline, faster sales cycles, and loyal customers. I have the pleasure of partnering across Product, PMM, CS, and Sales to operationalize customer proof across the LeanTaaS platform from first story capture to sales enablement.Key Achievements (FY25): Turned customer storytelling into revenue: generated 3,984 MQLs (including 1,069 Tier 1) and influenced $8.98M in pipeline, driving 15 meetings through 24 customer-led webinars and 16 events (live + on demand). Built a scalable advocacy engine: reintroduced the CAR storytelling framework across OR/Infusion/IPF, created a Customer Advocacy workflow for speaker supply/demand, and centralized a Notion catalog of customer and partner presentations for easy reuse. Created flagship proof and recognition assets: published OHSU and MultiCare OR case studies, launched a Customer Highlight blog, and produced animated content (spotlights + an IPF holiday video) that celebrates frontline wins and keeps value front and center. Operationalized AI in customer marketing: piloted Descript-based AI workflows to turn long-form customer content into fast BDR and PMM takeaways, improving proof capture and reuse. Orchestrated cross-functional advocacy: partnered with Product, Demand Gen, Outbound, and CS to map the right customer stories to the right campaigns, personas, and stages of the funnel.
EDUCATION
San José State University
Bachelor of Business Management
SKILLS
ABOUT LOUIS CEASER
Customer advocacy leader with a track record of building scalable programs that turn customer proof into pipeline, trust, and measurable business growth. At LeanTaaS, I lead customer advocacy across the organization, creating cross-functional programs that connect Customer Success, Marketing, and Sales around stories that drive revenue. I introduced the Challenge/Action/Results framework and built scalable processes that transformed customer storytelling into a repeatable growth engine — generating 3,984 MQLs, including 1,069 Tier 1 leads, influencing $8.98M in pipeline, and driving 15 meetings through 24 customer-led webinars and 16 live and on-demand events. My experience sits at the intersection of customer advocacy, storytelling, program building, and operational rigor. I’m especially focused on using AI to accelerate speed to value, improve execution, respect customers’ time, maximize Customer Success effort, and create stronger assets that help Sales move faster. I’ve used tools like ChatGPT Deep Research, Notion, Descript, and Google Gemini to tailor advocacy plans, build self-serve systems, streamline content production, and accelerate asset creation. I’m particularly interested in the potential of agentic AI to strengthen program operations, improve scale, and amplify business impact. Previously at Cisco, I influenced more than $7M in pipeline and developed 18+ high-impact customer stories. I’m a husband and dad of two, and that perspective keeps me grounded in what makes advocacy work most effectively: clarity, trust, and human connection.If you want to swap ideas on customer marketing best practices, content + storytelling, or you just want to trade dad jokes, let’s connect.
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