Kate Soden
Director of Communications @LeanTaaS
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WORK HISTORY
Director of Communications @LeanTaaS
Head of Communications, Content, and Brand. Key accomplishments include- Lead PR and media strategy, consistently outperforming core competitors by 3x in Share of Voice and Power of Voice and increasing industry award wins by 150% to boost brand visibility, recognition, and credibility- Craft integrated PR and comms campaigns to announce significant funding milestones and M&A activity, including media strategy and exec coaching, thought leadership, multimedia content, and internal change communications- Create SEO-focused content strategy to increase Top 10 organic key phrases by more than 100% and organic search traffic by over 200% YOY- Develop high value content to increase top of the funnel leads, working closely with Demand Generation, Product Marketing, and Sales teams to produce high performing assets that generate 52% increase in MQLs- Uphold, promote, and grow the LeanTaaS brand, inclusive of full-scale rebranding efforts for the LeanTaaS website, Transform, our industry event for hospital operations, and all acquired companies- Develop and implement thought leadership strategy to elevate brand voice and executive platforms for the CEO & Founder and broader leadership team, amplifying key messages in trade publications, academic journals, industry events, and earned and social media.
EDUCATION
DePaul Driehaus College of Business
MBA, Integrated Marketing Communications
Cornell University
B.S., Human Development, Policy Analysis and Management
SKILLS
ABOUT KATE SODEN
Storyteller who builds brands, teams, and momentum through strategic messaging, PR, thought leadership, content creation, events, and social media campaigns. Trusted advisor and thought partner to the executive team, providing C-suite level counsel and coaching on strategic communications and media. Experienced in marketing technology, transformation, healthcare, and consulting services that target senior audiences. Passionate about inclusion and employee engagement; aligns internal teams through innovative internal communications and coaches the enterprise on key messaging. Successful leader, creator, and builder for both large, complex, global companies and growth-stage startups.SpecialtiesStrategic Communications • Thought Leadership • Integrated Marketing Strategy • Public Relations • Content Creation • Brand Voice • Social Media • Strategic Partnerships • Team Building & Training
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