Louisa Dunbar

Owner Creative Director @Orangegrove

Our mission is to make the web a more human-centred, user-friendly and accessible place for all. We believe websites are stuck in the dark ages, in a time that pre-dated the information age. And it’s now time we brought them into the 21st century. Built on a science-backed, data-driven approach, our secret formula is a combination of UX, neuromarketing and psychologically persuasive design, and we use it to transform the success of our client\'s websites. It\'s all about understanding, empathising and resonating with the end users and creating a journey and experience that meets every one of their needs. The user feels heard, understood, informed, and at ease. Now, and only now, are they ready to \'convert\'. We offer the means to get inside your website user\'s heads and to translate that into an optimised user experience. Companies come to us when they think their user experience isn\'t up to scratch and want to know how to fix it. Or they\'re looking for ways to optimise it further to generate more leads or money. Prepare for \'light bulb moments\' and to kick yourself that you\'ve never thought of our suggestions before.