Lorraine Taylor
Director Global Growth Strategy and Capabilities @Reckitt
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WORK HISTORY
Director Global Growth Strategy and Capabilities @Reckitt
ON, CA
EDUCATION
Quantic School of Business and Technology
Executive MBA, Business, Management, Marketing, and Related Support Services
McMaster University
B.Comm., Marketing
SKILLS
ABOUT LORRAINE TAYLOR
I am an accomplished Digital Marketing Director with 20+ years’ progressive experience in ecommerce, consumer packaged goods, and CRM. I am adept at translating market insights and changing market dynamics into successful business plans based on data, to deliver results. I have demonstrated excellence in change management with open and ongoing communication with my team. My teams have looked to me as a trusted source of advice and guidance while encouraging their development. Recently I led a team that delivered integrated digital marketing campaigns that flawlessly acquired, activated, and extended programs for Shopify Partners. Previously, I led the Canadian and global strategy at Mead Johnson/Reckitt Benckiser, makers of Enfamil, Musinex & Lysol brands. I built digital marketing roadmaps, developed consumer database CRM platform models, and lead premium brand acquisition and retention programs.
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