Lori Hatcher-Hillier
Chief Marketing Officer @Kicking Horse Coffee
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WORK HISTORY
Chief Marketing Officer @Kicking Horse Coffee
Invermere, BC, CA
EDUCATION
Schulich School of Business - York University
Master of Business Administration (M.B.A.), Marketing
McGill University
Bachelor of Arts (B.A.)
SKILLS
ABOUT LORI HATCHER-HILLIER
Recipient of Marketing Magazine\'s Marketer of the Year. A dynamic senior marketing executive and passionate brand builder with over 15 years’ of results on some of the most iconic tier-1 brands in the world. A visionary leader with omni-channel experience, known for transforming brands, creating the new and different, developing strategies that deliver results and building winning teams. Significant results in: MARKETING: Strategy Development, Brand Identify and Guidelines, Advertising, Consumer Insights, Creative Development, New Products, Communications, Digital. MEDIA: Traditional, Performance Marketing, Digital, Social, Experiential, In-Store, Shopper Marketing, Promotions. P&L MANAGEMENT: Margin Expansion, New Product Development and Launches, Pricing and Promotional Strategy. LEADERSHIP: Building and Developing Teams, Agency Leadership, Talent Acquisition, Cross-functional Leadership, Organizational Re-structure, Change Management.
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