Lori Chee
CMO @Cyberprotonics
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WORK HISTORY
CMO @Cyberprotonics
Post-quantum cybersecurity | Category creation | Enterprise GTMLead the commercial and positioning reset for a deep-tech cybersecurity company defining a new category in post-quantum protection.Partner with the CEO and product leadership to translate a highly technical offering into a market-ready narrative aligned to enterprise and federal buyers.• Reposition the company and define its category narrative, shifting from technology-led to enterprise-relevant for CISOs, CTOs, and government stakeholders• Set and direct go-to-market (GTM) and demand generation strategy across product, sales, and marketing, aligning teams around a clear ICP and value proposition• Build and scale full-funnel demand generation, content, and lifecycle systems, improving engagement and early traction with US enterprise buyers• Drive enterprise pipeline development and customer acquisition, improving alignment between positioning, demand, and conversion• Shape thought leadership and analyst engagement strategy to strengthen category credibility and improve the quality of enterprise conversationsFocus on ensuring positioning translates into demand—driving engagement, pipeline progression, and market traction.
EDUCATION
UC Irvine
Bachelor of Arts, Psychology
SKILLS
ABOUT LORI CHEE
Most companies expanding into the US don’t struggle because of their product.They struggle because their positioning and go-to-market don’t translate. What works in one market often misses in the US.The narrative feels off.Demand doesn’t convert.Momentum stalls. That’s where I step in. I’m a US-native marketing leader with 15+ years of experience working in the US, now based in Europe. My experience spans enterprise, growth-stage, and technology companies, leading positioning, go-to-market, and demand generation through periods of transformation, market entry, and scale. I lead marketing for companies—often European teams—who are investing in US expansion and need their positioning, go-to-market, and demand generation to translate into real market traction. I lead: → Positioning and category narrative for US buyers → Go-to-market strategy across product, sales, and marketing → Demand generation programs that improve engagement, conversion, and customer acquisition efficiency → Lifecycle and retention strategies that support recurring revenue I’m typically brought in as a: • Contract marketing lead • Interim Head of Marketing / GTM lead • Demand generation or growth marketing leader Typically engaged when: • A company is expanding into the US but not seeing traction • Positioning isn’t resonating with target customers • Demand generation isn’t converting into pipeline or growth • The business is at an inflection point—market entry, repositioning, or stalled momentum My work sits at the intersection of: • Positioning & category narrative • Go-to-market (GTM) strategy • Demand generation & growth marketing Because positioning drives demand—and demand drives growth. If you\'re expanding into the US and need traction, send me a message.
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