Lori Sallet
Media Relations Director @American Farmland Trust
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WORK HISTORY
Media Relations Director @American Farmland Trust
Washington, DC, US
Managing Media Relations and Strategic Media Relations: Develops and implements media relations strategy; handles press inquiries. Relationship Building and Pitching Stories: Cultivates relationships with members of the media-particularly agricultural reporters-pitching stories about American Farmland Trust (AFT)\'s research and projects.Cross-departmental Coordination: Works across internal departments, ensuring a well-coordinated, nationwide communications effort. Press Releases, Op-eds, Talking Points, and Press Kits: Writes press releases, op-eds, talking points, and FAQs, in addition to developing and maintaining AFT\'s press kit.Liaisoning and Subject Matter Experts: Liaises between the media and AFT subject matter experts, facilitating accurate communications that advance AFT mission. Metric Tracking, Metrics Reporting, and Process Optimization: Tracks and reports on communications metrics, adjusting processes when necessary to optimize media relations efforts.
EDUCATION
University of Southern California
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
ABOUT LORI SALLET
Farming is in my DNA and I believe (or at least imagine) my farming roots go back to the Neolithic (transition from hunter gather societies to farming). 23andMe results show I am a member of the J1 haplogroup which can be traced back to early pastoralists in southern Anatolia. Farmers gradually moved North into Europe. Last year, I stood on the ground in Cornwall, England where my great-great grandfather raised dairy cows. My grandfather was a rancher and dairy farmer in California where I was born. I turned to farming a decade ago and never looked back. Farming, farmland, soil and crop growing is my passion. Joining American Farmland Trust is a pinch me moment in my career. What better way to serve this Noble way of life.
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