Lori Chase
Senior Vice President, Public Relations Director @First Horizon Bank
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WORK HISTORY
Senior Vice President, Public Relations Director @First Horizon Bank
Atlanta, GA, US
Responsible for client events, promotions and in-market branding and advertising - Establish relationships with local media, draft press releases and conducted interviews with bank executives and media contacts- Liaison to non-profit and community partners; responsible for evaluation and creative execution of sponsorships, donations and other public relations opportunities.
EDUCATION
Augustana College
BA, Business Adminstration, Speech Communication
SKILLS
ABOUT LORI CHASE
Marketing/ Business Development and Execution- 30 years of executive experience creating and executing results-driven marketing initiatives from start to finish (brand awareness, market penetration, product development, client acquisition, competitive advantages, training, etc.).Leadership- Member of Executive Management team responsible for determining and implementing marketing and business strategy nationwide.Project Management-Managed all aspects of project planning including strategic direction, goals, reporting requirements, budgeting and client impact analysis. Event Management:Managed over 250 business development events designed to cross-sell products for client relationships in mature markets and increase brand awareness in key growth markets- Created and implemented dynamic events based on market conditions, revenue opportunities, acquisition goals and budget requirements.Public Relations- Established and developed relationships with local media, drafted press releases and conducted interviews with bank executives and media contacts.
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