Dave Abbott

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAVE ABBOTT

WHO I AM: A driver and champion of transformational programs who is able to gain executive sponsorship, build internal support at all levels, and create cross-functional project teams that deliver exceptional results. I am also a strategic marketer who loves to roll-up his sleeves, solve hard problems, and guide clients and internal teams to consistently deliver innovative and high-quality work. Moreover, I am an expert in aligning strategy with organizational goals and allowing the voice of the customer to speak through the data. VALUE I OFFER: A proven record of success in accelerating growth by revitalizing business models, orchestrating beneficial strategic alliances, and creating acceptance for original concepts, promotional campaigns, and innovative partnerships. I have consistently introduced new, first-of-its-kind marketing concepts that result in product differentiation and competitive advantage for leading retailers. Key strengths, attributes, and characteristics include the following: Expertise in leveraging insights, harnessing technologies, and transforming processes to ensure delivery of high-impact marketing plans (including deep expertise in the quantitative side of Performance Marketing, CRM/Direct Mail, Customer Acquisition & Retention, and Loyalty). Talent for recruiting, leading, mentoring, and motivating a team of strategic, data-driven, next generation marketers. History of establishing, deepening, and managing quality, long-term relationships with both internal and external stakeholders. Able to continually evaluate and optimize performance across marketing plans to ensure the highest possible return on the marketing investment Highly skilled in providing cost-efficient, high-quality marketing campaigns that are competitive in the marketplace Exemplify excellent judgement and ethical / professional standardsI am very skilled in developing sound action plans, as well as administering and following through on those plans. I strive to build and maintain principle-centered environments that preserve the company’s core values while stimulating growth and profitability.