Lori B. Williams
Associate Director of Marketing @University of Utah Health
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WORK HISTORY
Associate Director of Marketing @University of Utah Health
Interim Acting Director of Marketing from June 2018 to August 2022.• Directs and fulfills marketing and communication strategies for the U of U Health brand, University Orthopaedic Center, Community Engagement, Craig H. Neilsen Rehabilitation Hospital, Surgery, Huntsman Mental Health Institute, and SafeUT service lines, 40 + programs and specialties to increase awareness, revenue, patient volume or reputation.•. Directing the sports marketing and partnership strategy to build brand leadership, awareness, patient volume, engagement and reputation. • Expert and lead for advancement and maintenance of U of U Health brand internally and externally, to ensure brand identity is upheld through consistent messaging and communication. • Administers to more than $6 million marketing budget, directly responsible for $1.5 million of the budget.• Liaison and direct marketing contact for advertising agency and other key institutional areas: Community Engagement, Office of Network Development and Telehealth, Huntsman Cancer Institute, Moran Eye Center, University of Utah Health Plans, and Primary Children’s Hospital-Intermountain Healthcare. • Conveys confidence, clarity, and transparency as an effective team member by collaborating with peers, stakeholders, and leaders in developing and implementing strategic marketing plans and providing quarterly reports of marketing activities and results. • Supervises and mentors the work of five marketing team members, monitoring staff performance, and standardizing workflows, and processes. • Re-brand co-chair (March 2017); led planning of the project – defining project tasks, resource requirements, directed market research, established implementation and transition strategies for every branded asset – coordinating and collaborating involvement of marketing and communications, web, operations, site development, and other functional areas across the institution.
EDUCATION
Utah State University
Bachelor's degree, Journalism, Public Relations/Corporate Communications Emphasis
Brigham Young University - Idaho
AA, General Studies
Sanger High School
High School Diploma
Brigham Young University
Master, Public Administration
ABOUT LORI B. WILLIAMS
Experienced manager and leader with an established track record of developing and implementing marketing and communications strategies. With the unique ability to understand the market situation and audiences using exceptional integrated marketing and communications skills. With more than 18 years of strong marketing and communications experience in working at or with higher education, healthcare and non-profit organizations to market systems, programs, and departments.Specialties: Integrated Marketing and Communications Strategy and Implementation, Strategic Planning, Marketing and Communications Tactics, Project Management Partner Relations, Community Relations, Client Relations, Brand Management.
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