Becca Smouse
Marketing Manager @University of Utah Health
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WORK HISTORY
Marketing Manager @University of Utah Health
Leads the development and execution of strategic marketing initiatives aimed at promoting ambulatory and emergency health care services offered by University of Utah Health, enhancing patient engagement, and advancing the brand\'s presence within the community. Collaborates closely with cross-functional teams to create targeted digital campaigns, compelling content, and integrated marketing strategies that drive growth, improve patient experience, and support organizational goals.Key responsibilities include- Developing and implementing multi-channel marketing strategies for various health services including primary care, urgent care, and virtual care- Managing content creation and distribution across digital platforms, including websites, social media, email campaigns, and paid advertising- Analyzing market trends, patient insights, and campaign performance to optimize strategies and achieve measurable results- Collaborating with internal stakeholders, including physicians, health center leadership, and department heads, to align marketing efforts with organizational priorities- Overseeing budget allocation and ensuring efficient use of resources to maximize campaign effectiveness.
EDUCATION
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Bachelor of Arts (BA), Journalism
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Master of Science - MS, Digital Audience Strategy
SKILLS
ABOUT BECCA SMOUSE
Project manager focused on cross-functional initiatives, strategic planning, and turning complex ideas into structured execution.I’m a project and strategy professional who enjoys turning complex ideas into clear, executable plans.My career began in digital marketing, where I developed a strong foundation in analytics, content strategy, and customer experience. Over time, my work expanded beyond channels and campaigns into something broader—coordinating cross-functional initiatives, aligning stakeholders, and helping organizations move strategic priorities forward.In my current role at University of Utah Health, I partner with leadership, clinical teams, and operational stakeholders to plan and execute initiatives that support service line growth and improve access to care. Much of my work involves translating high-level goals into structured projects, coordinating teams across departments, and ensuring initiatives stay aligned, organized, and moving.Areas I particularly enjoy include:• Project planning and execution• Cross-functional collaboration• Stakeholder alignment and communication• Strategic planning and initiative development• Using data and insights to guide decision-makingEarlier in my career, I built a strong background in digital strategy, content development, and user experience. That perspective still shapes how I approach projects today—thinking about systems, audiences, and how different pieces of work connect.Outside of my corporate role, I’m the founder of Smouse Creations LLC, a handmade crochet business based in Salt Lake City. Running a small business has given me practical experience in entrepreneurship, operations, and building something from the ground up.I’m currently interested in opportunities in project management, strategic initiatives, and operations where I can help teams organize complex work and move ideas into action.
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