Lorenzo Reich
Senior Director Global Sports Marketing - Football Clubs & Federations @阿迪达斯
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WORK HISTORY
Senior Director Global Sports Marketing - Football Clubs & Federations @阿迪达斯
EDUCATION
Lyceum Alpinum Zuoz
Matura
ABOUT LORENZO REICH
Football is the heart (and soul) of adidas and sports marketing keeps it beating. I have the privilege to develop and lead adidas’ industry leading football club & federation portfolio strategy globally, and to head up an incredible team of partnership directors and sports marketing executives around the world that deliver against our key strategic priorities & drive commercial success for the brand. An accomplished International leader with over 25 years of experience in the business of sport with a focus on football. A passionate sports marketer with an extensive professional network in the wider football and sporting goods industry. Cultural appreciation and international context has been built through working and living in Germany, Switzerland, Japan, China, USA, Portugal and The Netherlands. This experience has been pivotal in learning to adapt to diverse cultural needs and supported by broad language skills. My track record proves an ability to embrace a large remit, develop and formulate strategies, build successful teams and drive ROI. Successfully led and closed numerous partnership deals for adidas including some of the world’s most prestigious sponsorship & licensing agreements (Manchester United, Juventus, FC Bayern München, Arsenal, Real Madrid, Leeds United, Flamengo CRF, Boca Juniors, River Plate, FIFA, UEFA, Italian Football Federation (FIGC)).
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