Lorenzo Parro
Head of Content @World Media Pictures
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WORK HISTORY
Head of Content @World Media Pictures
Los Angeles, CA, US
As Bilingual Head of Content Development, I lead the creation and execution of original projects in television and podcasting. My role is centered on transforming concepts into market-ready properties that resonate across cultures and platforms.Responsibilities & Achievements:Show Development: Conceive, write, and develop original television and podcast formats, from concept to pitch.Podcast Leadership: In just three months, developed and wrote a true crime podcast that has already been picked up for syndication, expanding the company’s global reach.Creative Direction: Oversee narrative structure, tone, and story design, ensuring consistency and audience engagement across platforms.Pitch Deck Strategy: Design and deliver compelling pitch decks that communicate creative vision and business viability to networks, streaming platforms, and investors.Cross-Platform Storytelling: Build integrated strategies that extend stories into multiple formats, including scripted pilots, branded content, and long-form podcasts.Bilingual Content Creation: Develop content in both English and Spanish, bridging audiences in the U.S. and Latin America.
EDUCATION
University of Deusto
Computer Engineering
Centro de Nuevos Creadores
Bachelor of Arts, Drama
SKILLS
ABOUT LORENZO PARRO
I’m a multicultural storyteller and content strategist who transforms ideas into cross-border experiences without losing their essence. I combine my expertise as a writer, producer, and creative leader to connect brands with diverse audiences, crafting messages that are not just heard but truly felt. I bridge the gap between the Spanish and general markets, crafting authentic stories that don’t just cross borders but feel at home in both worlds. Think of it as being a \"cultural architect\", building bridges where others see walls, ensuring every message isn’t just heard but felt.During my time at Meta, I led and wrote an original format that reached over 2 million daily viewers, grew to 17 million followers, and was recognized by Forbes for its innovation. I have directed and produced content for TV, social media, podcasts, and live events, delivering campaigns that increased engagement, expanded audiences, and generated measurable revenue.Today, I’m focused on creating high-impact content—whether leading a creative team, developing digital marketing strategies, or producing brand campaigns that break the mold. My philosophy is simple: I don’t follow trends, I set them—always combining data, creativity, and a deep understanding of cultural nuance- Leader in content creation and media- Creative storyteller, comedy writer, and content strategist- Proven success in building and leading high performance creative teams- Multi platform expert with experience in digital, social media, TV, and live events- Exceptional track record in developing and executing revenue-generating content strategies- Adaptable and forward-thinking, keeping up with evolving media landscapes- Entrepreneurial mindset with experience in content innovation and audience growth- Experienced in producing and directing content for brands, networks, and entertainment companies- Expertise in scripting and developing engaging content across video, podcasts, social media, and interactive platforms.
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