Lorenz Käsermann
Co-founder @Worqshop
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WORK HISTORY
Co-founder @Worqshop
Berlin, DE
The next marketing specialists won’t be human - we develop progressive media operation and growth solutions.Worqshop is a dynamic, product-minded Marketing Studio.We don’t just advise, we build and operate alongside leadership teams to make sure their marketing organizations still work tomorrow.Our mission is to update your media operations.Our vision is to build tomorrows marketing system.
EDUCATION
Berner Fachhochschule Wirtschaft
Bachelor of Business Administration (BBA), 2015
SKILLS
ABOUT LORENZ KÄSERMANN
I’m Lorenz, performance marketing expert and Co-Founder of Worqshop IO.My focus is media operations and how marketing systems run under real operational conditions.In many organizations, media operations are outdated. Processes don’t scale. Tool stacks grow faster than capabilities. Performance becomes hard to manage because ownership and structure are unclear.That’s why we built Worqshop.We help marketing leaders and C-level teams redesign how their marketing and media operations actually run. We start in media operations, analyze processes and tool stacks, and create operational clarity. From there, we design and implement systems that connect planning, execution, measurement and automation end to end.We don’t operate as a consultancy or agency. We operate as a Studio. We design, build and operate marketing systems together with leadership teams. AI, automation and MarTech are embedded directly into workflows.The outcome is fewer dependencies, broader capabilities per role and systems teams can run and scale internally.Open to exchanging thoughts on marketing systems, media operations and AI-driven execution.I work fluently in German, English and French, having grown up in the French-speaking part of Switzerland.
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