Lorena Patrón

Strategic Projects Commercial Lead @Grupo Innovasport

San Pedro Garza García, MX

I act as the bridge and resource to ensure innovation and transformation projects are successfully executed and adopted in the commercial area. Establishing clear communication with functional areas and building relationships with key partners and suppliers, I seek to support the company’s strategic objectives.2025: Fit for Growth 2.0-Assessment of our E2E commercial chain into a sustainable and efficient buying process-By working in coordination with our Directors and managers to understand pain points and action plans for our 18+ core activities, these new operating procedures are planned to standardize and improve our methods and processes.2025: Lead member of the “Workplace environment committee”, I cooperate and advise in the creation and implementation of improvement initiatives for our area.20••••25: One Team: Merge of all the \"evolution initiatives\" of our value chain into one single transformation program.(closed April 2025)-Represented the commercial area of the project, conducting workshops, creating manuals and acting with resilience and ingenuity to overcome setbacks, guiding our commercial team into the new technological and operating process-Mediated communication and training with our 80+ suppliers; establishing the standards and obligations of the new buying procedure.

Tecnológico de Monterrey

Bachelor of Business Administration

International Baccalaureate

ENGLISH LANGUAGE AND LITERATURE/LETTERS

VALIA

2 year diploma in Business Ethics at Centro VALIA

Jönköping International Business School

Semester Abroad