Lorena Megale
Marketing Communications Manager @Dmg Spa
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WORK HISTORY
Marketing Communications Manager @Dmg Spa
Pomezia, IT
Key responsibilitiesMarket research & segmentation:• Mapping market needs in the vertical mobility sector• Benchmarking competitors and analyzing trends and customer feedback to shape product strategiesProduct strategy & positioning:• Designing go-to-market strategies for smart components (e.g, touch keypads, IOT remote monitoring systems, AI-based support tools)• Product naming and positioning with a customer-centric mindsetKPI management & reporting:• Implementing marketing performance tracking tools (Google Analytics, post-event evaluation, Microsoft Power BI)Digital & operational marketing:• Developing technical product materials: brochures, datasheets, product videos, video tutorial, white papers• Planning and managing DMG’s participation in major trade shows (Interlift, GEE, LiftExpo, Anacam Assembly)• Leading digital campaigns (LinkedIn Ads, Google Ads, email marketing), with A/B testing and lead funnel tracking• Managing SEO content and digital configurators for the company websiteKey achievements:• +35% growth in qualified traffic to digital channels within 2 years• +20% increase in qualified leads from trade shows through performance optimization• Integration of AI-powered tools (SOFIA chatbot) to enhance technical and commercial customer experienceTECHNICAL & ANALYTICAL SKILLS• Marketing analytics & KPI tracking (Google Analytics, Microsoft Power BI, advanced Excel)• Digital marketing (SEO, SEM, performance campaigns, marketing automation)• Industrial product marketing (technical documentation, positioning, product lifecycle)• Event and trade show management• Tools: Adobe Creative Suite, Canva PRO, WordPress, Mailchimp, Meta & LinkedIn AdsPROFESSIONAL INTERESTSDigital innovation, data-driven marketing, Industry 4.0, UX for technical products, empowering people in industrial environments.
EDUCATION
Accademia di Comunicazione
Executive Master in Marketing Management , Marketing
ALMA LABORIS Business School
Executive Master in Pharmaceutical Market "Management e Marketing dell'Industria Farmaceutica"
Università degli Studi della Basilicata
Science of Communication, Advertising, Communication, Marketing
ABOUT LORENA MEGALE
I analyze data, create content, and design strategies to tell the story and drive innovation in the world of elevators. But above all, I help shape products that capture new needs and future trends in vertical transportation — with one clear goal: to improve the lives of those who move between the floors of the world. Because when work is driven by purpose and vision, it truly has the power to lift people — in every sense.\"-Senior International Marketing and Innovation Manager with strong strategic attitude combined with a pragmatic approach, significant marketing experience and excellent analytical skills- Successful track record in achieving key business goals (market share, sales & financial KPIs)- Key Corporate and Local roles within Global leading Companies (1 year in H3G, 1 year in Vodafone, 8 years in Ferrero, 2 years in Rocco Giocattoli, 6 months in +VISTA Network, 3 years in Esseti Farmaceutici, 3 years. in DMG SPA ) have fostered abroad business perspective and the ability to effectively lead international and cross-functional teams- Experienced in managing, innovating and growing iconic Global Brands such as Kinder- Highly results-driven,\"can-do\" attitude and contagious enthusiasm- Recruited, managed and developed a number of talents.A passionate self-motivated achiever with a strong track record in addressing and solving issues in various markets. Highly energetic team player who enjoys working in cross-cultural environments and organizations.
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