Loren Buchanan
Director, Global Commercial Marketing @Saluda Medical
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WORK HISTORY
Director, Global Commercial Marketing @Saluda Medical
CA, US
Drive global commercial marketing for the Evoke System, including initial U.S. launch. Manage commercial marketing activities to grow the SCS business by delivering integrated marketing plans across various customer segments in collaboration with other marketing team members and cross-functional partners. Develop close, productive relationships with the field sales organization, sales leadership, training team, Key Opinion Leaders (KOLs), and other physicians to fully understand positioning, product performance and customer needs, as well as to drive effective and timely commercial tactics that adapt to changing market dynamics.
EDUCATION
Aoyama Gakuin University
Japanese Linguistics
University of Washington
Bachelor’s Degree, Economics, Japanese Linguistics
SKILLS
ABOUT LOREN BUCHANAN
Commercial leader with 18+ years driving growth across sales and marketing in medtech. Proven success scaling two organizations from pre-FDA approval through commercialization, delivering global go-to-market strategies and high-impact launches. Skilled at aligning cross-functional teams to accelerate adoption, strengthen value messaging, and create competitive differentiation in dynamic markets.
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