Lorance Smith

Creative Lead & Innovation Catalyst @Intuit

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2020 — Present

Creative Lead & Innovation Catalyst @Intuit

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At Intuit I lead a creative team of multi-disciplined designers focused on the brand and marketing design efforts of our small business and Accountant products, which include QuickBooks, Pro Tax, and ProFile. My role is to inspire and manage all aspects of design and creative output through a culture of customer-centric design and end-to-end design thinking, championing design methodologies and frameworks, and establishing processes that improve efficiency and collaboration between cross-functional teams.

EDUCATION

N/A

George Brown Polytechnic

Graphic Design

SKILLS

LayoutDirect MailArt DirectionPre-PressBrand DevelopmentCorporate BrandingConcept DevelopmentCreative DirectionAdobe Creative SuiteMarketing CommunicationsGraphicsGraphic DesignLogo DesignDigital IllustrationDigital MarketingImage ManipulationCorporate IdentityInteraction DesignBrochuresCreative StrategyIllustrationPackagingInteractive AdvertisingTypographyDigital StrategyAdvertisingProductionInteractive MarketingBranding & IdentityWeb DesignIntegrated MarketingTeam LeadershipCreative Problem SolvingMac

ABOUT LORANCE SMITH

Since graduating from the Graphic Design program at George Brown College, I have spent my…

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Lorance Smith — Creative Lead & Innovation Catalyst at Intuit in Toronto, ON, CA | Unifers