London Ray-Dykstra
Marketing Content Director @United Way Of Virginia\'s Blue Ridge
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WORK HISTORY
Marketing Content Director @United Way Of Virginia\'s Blue Ridge
Roanoke, VA, US
Lead marketing and communications strategy during the organization’s 100-year milestone, executing multi-channel campaigns integrating fundraising communications, donor engagement, and digital storytelling.Spearheaded the local implementation of United Way Worldwide’s global rebrand including a new website, refreshed social media presence, and segmented marketing tactics for donors, volunteers, and community advocates.Assisted in the production and logistical coordination of major fundraising and community events, including gala dinners, silent auctions, parades, and sports activations with 200–300+ attendees, applying strong event production and stakeholder management skills.Develop and deliver integrated content across social media, email, video, and internal communications channels to elevate community engagement and deepen supporter relationships.Utilize campaign performance metrics and audience insights to optimize messaging and drive sustained engagement.
EDUCATION
Virginia Commonwealth University
2nd B.A, Fashion Merchandising
Virginia Commonwealth University
Bachelor of Arts, Art History
SKILLS
ABOUT LONDON RAY-DYKSTRA
I’m a creative strategist, producer, and brand builder with deep expertise in brand…
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