London T.

Senior Marketing & Events Specialist @Steritech

Manage planning and execution for 20+ annual marketing events and trade shows, overseeing vendor selection, contract negotiation, and on-site logistics to secure optimal value. These events generated 60% of total leads, demonstrating ROI•Develop and execute strategic marketing plans to strengthen relationships and drive the business growth for key accounts and partners• Maintain an Event Budget ROI framework, meticulously tracking and analyzing $500K in event-related expenditures to optimize investment and maximize cost-effectiveness.• Direct strategic reviews to evaluate supplier performance and deliver data-driven recaps, informing future sourcing decisions and improving event ROI• Foster cross-functional collaboration with Legal and Procurement (utilizing Coupa), along with Creative, Sales, Data and other teams, to align marketing strategies with business objectives, vendor agreements, marketing assets, and event sponsorships met compliance, budgetary, and strategic requirements• Manage the joint marketing planning, initiatives, and campaigns, not limited to co-branding, social activities, events and other integrated marketing campaigns and drive the results optimization. • Manage and optimize 10+ automated marketing campaigns within HubSpot, contributing to the strategic sourcing of digital marketing platforms and tools, improving conversion rates by 23%• Provide actionable insights from campaign data and metrics, influencing marketing spend and strategy, resulting in a 9% improvement in open rates and a 6% improvement in click-through rates• Conduct market research on industry segments and competitors, providing insights for strategic planning and potential vendor identification for future marketing initiatives• Demonstrate adaptability by managing both events and campaigns during a team member’s absence, ensuring business continuity in critical marketing functions, including vendor oversight and budget adherence