Loic Robertson
Chief Marketing Officer @Cruise
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WORK HISTORY
Chief Marketing Officer @Cruise
Oxfordshire, GB
Reporting to the CEO, this Senior Executive position is accountable for Cruise.co.uk’s Digital Marketing strategy. Leading a dedicated Digital Marketing team to deliver our CRM capability, website UX and conversion optimisation, paid search acquisition, SEO and content production, social media and brand management, PR and marketing communications.Key achievements:• Led the on-going Digital Transformation of the business which to date has included a new website platform, a new analytics platform, improved customer comms and CRM replacement• Launched a brand new online-only brand which grew from zero sales to almost £100m in three years.• Successfully moved the business away from an over-reliance on PPC as a marketing channel, a strategy which now includes SEO, affiliates and influencers.• Delivered a new content strategy which has grown organic traffic by 150% and improved conversion by 30%.
EDUCATION
The University of Manchester
PG Diploma, Travel and Tourism
University of Leeds
BA Hons Textile Management, Management
Dulwich College
O/A Levels, English, French, Economics
SKILLS
ABOUT LOIC ROBERTSON
A highly experienced CMO specialising in Digital Transformation, Digital Marketing, eCommerce and User Experience in the luxury travel sector.At Cruise.co.uk I led a digital transformation project which included the launch of a new online-only, full ecommerce brand delivering almost £100m of incremental revenue in three years. Previously at Audley Travel, I defined and delivered the Digital and Marketing Strategy over almost 15 years - a key factor in growing the business from £15m turnover in 2004 to £412m in 2019. In that time, I recruited and developed a team of over 45 in the UK and US to deliver across all digital and marketing channels including the website, UX optimisation, PPC and multi-channel digital advertising, SEO, CRM.I played a pivotal role in taking the business through a management buyout with Equistone and again in 2015 through a subsequent private equity investment with 3i.Technically-savvy and not afraid to be \'hands-on\', I am proficient in leading both digital and traditional marketing campaigns with particular focus on digital marketing and strategy. I am comfortable working and communicating at all levels, from Board to team, and I am especially good at leading and motivating high performance teams.I\'m often told I\'m genuine, loyal and sociable. I particularly enjoy music (making and listening), skiing, padel and mountain biking.
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