Logan Taylor Parker

Manager of Influencer Marketing @CYLNDR Studios

Los Angeles, CA, US

Spearheads and executes multi-channel influencer and social marketing strategies.Manages a cross-functional team of social media strategists, content creators, and influencers, ensuring seamless execution for clients such as Samsung, Popeyes, Choice Hotels, Citizen Watch, Conair, Kroger, Henkel, and Sherwin-Williams. Leads the end-to-end logistics of campaigns, coordinating details such as digital strategy and research, execution, reporting, paid media, and event planning that align with brand strategies and marketing objectives, ensuring a cohesive and integrated approach.Cultivates and manages relationships with strategic partners, talent, ambassadors, influencers, and content creators to amplify brand messaging, securing collaborations that significantly expand the reach and impact of campaigns. Conducts analysis of multiple solution options, develops and recommends strategic approaches that meet client objectives, and applies audience insights to enable clients to compete effectively.Delivers campaign performance reports to clients, analyzing key performance metrics such as reach, engagement, and conversion, and presenting data-driven insights for optimization. Manages client budgets and expectations, ensuring all campaigns stay within scope and financial guidelines while exceeding performance goals.

Universidad de Cádiz

Certification, Spanish Language and Literature

The University of Southern Mississippi

Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication