Logan D. Hall
Director, Membership and Marketing @Animal Agriculture Alliance
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WORK HISTORY
Director, Membership and Marketing @Animal Agriculture Alliance
Develop and execute annual marketing plans to drive membership and sponsorship growth, effectively communicating the Alliance’s value through targeted marketing materials and strategic participation in industry events, trade shows, and speaking engagements.• Lead member retention strategies, enhance the new member onboarding process, and implement engagement initiatives to strengthen relationships within key member organizations. Focus on maximizing engagement through diverse touchpoints and personalized outreach.• Oversee the membership renewal process, partnering with the membership and communications coordinator to maintain an up-to-date member and prospect database, ensuring maximum engagement.• Direct the development and distribution of member and stakeholder communications, including the website, Resource Center, monthly newsletter, and Annual Report, ensuring consistent, value-driven content that nurtures relationships.• Collaborate with cross-functional teams to create and execute marketing plans that drive participation in major Alliance programs, such as the Stakeholders Summit, Animal Ag Allies, and College Aggies Online.• Engage with the Board of Directors, ensuring alignment between board priorities and member needs.• Play a key role in planning the annual Stakeholders Summit, leading site selection and venue coordination, and ensuring the event fosters member connection.• Represent the Alliance at industry events, strengthening relationships with members and stakeholders through trade show booths, speaking engagements, and media interviews.• Manage vendor relationships, collaborating with media partners, marketing agencies, website management firms, and printers while keeping member needs a priority.
EDUCATION
Carlisle Area High School
High School Diploma
Delaware Valley University
Bachelor of Science (B.S.)
SKILLS
ABOUT LOGAN D. HALL
I’m a strategic communicator and mission-driven storyteller with more than a decade of…
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