Lauren S.

Senior Creative Director @Sparkle In Pink

In my role, I lead the full creative and marketing ecosystem at Sparkle in Pink—from concept to conversion. I oversee a multidisciplinary team spanning graphic design, email marketing, social media strategy, paid media, and brand photography, ensuring all creative outputs align with both brand voice and business goals.On the technical side, I drive performance-based creative strategy through a deep integration of analytics and data tools. This includes:Building and optimizing full-funnel email/SMS flows with advanced segmentation and A/B testing.Overseeing paid media performance (Meta, TikTok, Google) with a focus on creative iteration and ROAS-driven strategyCollaborating cross-functionally to tie creative to inventory forecasts, product drops, and promotional calendarsEnsuring all content is SEO-informed, accessible, and optimized across platformsPartnering with dev and data teams to surface actionable insights from GA4, Meta Analytics, and third-party toolsOwning creative strategy for site assets, homepage refreshes, PDPs, and landing pages to improve UX and drive conversionsMy unique hybrid of sales experience and technical marketing know-how empowers me to push the envelope on every project. Whether I\'m diving into analytics or brainstorming the next big campaign, I thrive on combining the best of both worlds to drive innovation and results. Here, creativity isn’t just a spark(le)—it’s a full-on fire.