Laura Cook
Communications Lead @Focal Research Consultants
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WORK HISTORY
Communications Lead @Focal Research Consultants
Halifax, NS, CA
In my current role, I am responsible for internal and external communications for a research organization dedicated to developing innovative tools and resources for safer gambling worldwide. I provide project management, content creation, event and channel management, public relations, and messaging. My work involves translating complex research findings into clear, engaging narratives that resonate with diverse audiences, while ensuring consistent brand voice across all platforms.
EDUCATION
Mohawk College
Journalism and Communications Media - Advanced Diploma program
SKILLS
ABOUT LAURA COOK
With nearly two decades of experience in communications, my career began after earning a 3-year advanced diploma in Journalism from Mohawk College, and has since evolved through diverse roles that sharpened my expertise in media relations, brand messaging, and digital content strategy.As Communications Lead for a research organization specializing in innovative tools and resources for safer gambling worldwide, I manage project support, content creation, event and channel management, and public relations. I excel at translating complex information into clear, engaging narratives that drive impact and foster stakeholder trust.Career highlights include-Supporting and writing successful company award submissions and pitches-Securing live television and radio interviews for company spokespeople with major Canadian media outlets and online publications globally-Hosting a podcast and managing a business as an entrepreneur for nine years-Providing training and workshops on content creation and marketing for business owners-Publishing several articles in print and online, showcasing strong storytelling and editorial skillsI am passionate about creating communications strategies that connect ideas to audiences, strengthen brand reputation, and support organizational goals. Specialties: Strategic Communications | Public Relations | Content Marketing | Media Relations | Event Management | Digital Strategy | Stakeholder Engagement
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