Laura Mazy
Director of Marketing @Premier Press
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WORK HISTORY
Director of Marketing @Premier Press
Responsible for developing brand positioning and maintaining brand integrity across marketing and communication initiatives.• Built the marketing function from the ground up, independently establishing brand strategy, authoring the brand book, launching social channels, redefining website and photography standards, and leading the creative vision for all visual assets across digital and marketing channels.• Build, lead, and scale the in-house marketing team, setting strategic direction and aligning execution with business goals.• Oversee the development and execution of multi-channel campaigns, optimizing performance to increase visibility, engagement, and ROI.• Oversee sponsorships and community engagement initiatives to strengthen brand presence and local market relationships.• Develop and manage the content calendar, overseeing project management workflows and team traffic to ensure organized, timely execution across all marketing initiatives.• Translate website, email, and social performance into executive-level insights, presenting recommendations to leadership to inform strategy and decision-making.• Lead digital marketing across SEO/SEM, email, and web, driving measurable performance through data-informed optimization.• Led the end-to-end redesign and development of a complex website, directing UX and design while providing strategic direction and feedback to external development teams.• Oversee in-house studio photoshoots and lead creative direction for social media photography, ensuring high-impact, on-brand visual content.• Direct, hire, and lead external agencies, copywriting teams, designers, developers, and freelance specialists—setting creative direction and ensuring performance, quality, and alignment with business objectives.• Partner closely with sales leadership to align marketing initiatives with pipeline and revenue goals.• Own and optimize the marketing budget, presenting performance and ROI insights to executive leadership.
EDUCATION
Savannah College of Art and Design
BFA in Graphic Design, minor in Art History and Photography
International Center of Photography School
continuing education, Photography lighting
SKILLS
ABOUT LAURA MAZY
Branding enthusiast with deep expertise in communication strategy planning, creative advertising, campaign development, storytelling content, experiential marketing for high-energy brands, and digital creative direction. A thoughtful leader with a talent for assembling top-level creative teams and partnering with cross-functional teams. Passion for and governing brand strategy through design, creative direction, photography standards, and brand strategy guidelines.
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