Pavel Lobinskii
Head of Product Order Fulfillment and Delivery Capabilities @Zeos
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WORK HISTORY
Head of Product Order Fulfillment and Delivery Capabilities @Zeos
Leadership: Drive product strategy for order fulfillment and delivery across ZEOS, Zalando’s B2B brand.Product scope: Building solutions that enable sellers to seamlessly fulfill orders across 12+ marketplaces and 20+ European markets, processing 1M+ orders annually.Key launches & impact- Multichannel Order API — connected external integrators with Zalando’s systems and logistics network, adopted by major European partners and routing high volumes of orders daily- Multichannel Order Fulfillment — rolled out for leading European marketplaces with home delivery and pickup point options, significantly expanding reach and seller adoption- Direct e-commerce enablement — launched fulfillment for major brands on their own online stores, including Pepe Jeans and Next, extending ZEOS beyond marketplaces- Hybrid Fulfillment — introduced orchestration solutions allowing merchants to fulfill from both their own and ZEOS’s logistics network, optimizing costs and increasing flexibility- Performance & reliability: Delivered near-zero order cancellation rates through advanced orchestration and digital integration solutions. Designed tools providing merchants with channel-specific SLA adherence and performance insights, ensuring transparency and trust.Team growth: Assembled and now lead a cross-functional team of 6 PMs (Seniors and Prinicipals)Organizational excellence: Continuously improve internal processes in ZEOS, helping the young organization scale efficiently.Mentorship: Actively mentor non-product colleagues in adopting product mindset and execution discipline.
EDUCATION
Higher School of Economics
Bachelor's degree, Logistics
Higher School of Economics
Master's degree, Supply Chain Management
ABOUT PAVEL LOBINSKII
Product leader with 10+ years in logistics, fulfillment, and e-commerce. At ZEOS, Zalando’s B2B brand, I build fulfillment and delivery products enabling sellers to operate across 12+ marketplaces (e.g. Amazon, Otto, AboutYou, LaRedoute, Bol and others) and 20+ European markets, leading a cross-functional team and mentoring colleagues beyond product. Previously at Ozon, I scaled Fulfillment by Ozon (FBO) from 15 to 30 people, doubling the merchant base to 100K+, growing FBO’s share from 15% to 35% and exceeding €8B GMV. Earlier at Novartis and adidas, I delivered large-scale SCM and IT implementations. I am passionate about logistics products that simplify complexity and leadership that grows people.
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