Aleksandra Anna Koerkemeier
Principal Brand Marketing @Zeos
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WORK HISTORY
Principal Brand Marketing @Zeos
Berlin, DE
Spearheaded the successful ZEOS brand launch in a record timeframe, managing a 6-figure marketing budget and directing external agency portfolios across strategic communications (keynotes, sales enablement, press, web, social)- Built and scaled the cross-channel Thought Leadership platform from the ground up, positioning Zalando\'s subject matter experts; launched Business Casual (video series), achieving views and generating inbound interest from renowned fashion brands- Drove C-suite strategic communications for the Zalando Capital Markets Day narrative, collaborating with the co-CEO and SVP B2B, resulting in major media coverage and an uplift in Zalando\'s share price- Led a repositioning effort to establish ZEOS as an enterprise-ready solution, defining the new positioning framework, website, and brand video- Directed GTM and positioning strategy for main ZEOS commercial launches, including ZEOS Fulfilment for own e-commerce, Shopify connector, ChannelEngine integration, and the joint positioning of ZEOS and Tradebyte, among others- Influenced ZEOS\'s overall B2B strategy narrative, presenting at key industry events (e.g, Shoptalk Barcelona, Zalando Partner Day) and shaping internal/external perception- Applied deep Product Marketing (PMA-certified) expertise to translate complex supply chain and logistics products into clear, compelling messaging tailored for commercial success- Hired and managed a content team of two Senior Content Marketing Managers, overseeing their development and fostering a strategic, results-driven approach to content execution.
EDUCATION
University of Warsaw
Master's degree, Literature
The London School of Economics and Political Science (LSE)
Career Accelerator, Data Analytics
ABOUT ALEKSANDRA ANNA KOERKEMEIER
A strategic brand builder and Principal Brand & Product Marketing expert, specialising in translating complex B2B challenges into high-impact commercial growth for companies like Zalando\'s ZEOS.My unique value proposition lies in integrating strategic content expertise, data-driven analysis, and product marketing strategy. I don\'t just execute campaigns; I build proprietary thought leadership that is instrumental to commercial success.Key achievements & strengths- Strategic brand launch & scaling: Successfully launched the ZEOS brand in a record timeframe. Built and scaled a cross-channel thought leadership platform from scratch, launching formats like Business Casual (video series), which achieved views and generated inbound interest from major fashion brands- C-suite advisory & strategic acumen: Proven ability to manage high-stakes strategic communications, including collaborating on the Zalando Capital Markets Day narrative, which drove significant media coverage and influenced Zalando\'s share price perception- Translating complexity to commercial value: Expert at bridging the gap between deep data understanding and actionable positioning/messaging that sells products. Currently leading a significant enterprise repositioning effort for ZEOS, and applied deep Product Marketing expertise to translate complex supply chain and logistics products (e.g, Zalando Logistics, ZEOS Fulfilment) into clear, compelling messaging tailored for commercial success- Future-forward: AI-enthusiast leveraging LLMs (e.g, ChatGPT, Gemini) to constantly increase marketing productivity and drive innovation in our strategies.Industry focus: Supply Chain, Logistics, E-commerce.Certifications & Expertise: LSE-certified in data analytics, skilled in transforming raw data (using Python, R, SQL) into actionable, predictive, and prescriptive business insights. PMA-certified Product Marketing professional, proficient in the end-to-end product marketing lifecycle. I thrive on developing people-centred marketing strategies, aligning commercial teams, and launching brands that become market leaders.
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