Lisa Holcomb
Vice President, Marketing & Innovation @Dunn-Edwards Corporation
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WORK HISTORY
Vice President, Marketing & Innovation @Dunn-Edwards Corporation
Los Angeles, CA, US
EDUCATION
Eastern Michigan University
Master's Degree
University of Washington
Bachelor of Arts, Business Administration
Case Western Reserve University - Weatherhead School of Management
Certificate
ABOUT LISA HOLCOMB
As a change agent, I grow revenue and market share by connecting people to brands and leveraging data & insights through storytelling campaigns. A passion for research, trends, and insights coupled with unmatched creativity and drive for results means that I lead teams who are thoughtful, action-oriented, and measurement-minded. Utilizing a collaborative, iterative approach of rapid test and learn methods means brand and business strategies and tactics are validated and investments are made right the first time. A strong background in business development makes me an effective leader to deliver breakthrough revenue results.Integrated Marketing Communications • Omni-channel Marketing • Strategic Planning • Go-To-Market • Lean Start-Up • Customer Experience • Customer Strategy • Segment Marketing • Marketing Strategy • Advertising/Branding • Customer Journeys • Product Development • Product Launch • Experimentation & Optimization • Digital Analytics • Competitive Analysis • Customer Research & Insights • Thought Leadership • Public Relations • Social Media • Sponsorships/Partnerships • Corporate Communications • Agency Management
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