Lauren Martin
Director of Advertising @Ameris Bank
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WORK HISTORY
Director of Advertising @Ameris Bank
Atlanta, GA, US
At Ameris Bank, We\'re With You. We take great care of our customers, and my team and I work hard to share that message with customers and prospects through brand development, creative advertising campaigns, and events and sponsorships.
EDUCATION
Emory University - Goizueta Business School
Master of Business Administration (MBA), Marketing/Marketing Management, General
University of Virginia
BA, Foreign Affairs, Spanish
SKILLS
ABOUT LAUREN MARTIN
Dynamic and strategic marketing, communications and business leader with extensive experience in developing unique and effective branding and marketing campaigns to reach B2B, B2C and internal customers. As a marketer, I\'m passionate about understanding the customer in order to deliver meaningful messaging, share-worthy content and an excellent customer experience to drive awareness and sales. I have over 16 years of experience and an extensive marketing background in a wide range of marketing activities, including creating multi-million dollar advertising campaigns, crafting brand stories, developing content, managing large budgets, analyzing data to determine top ROI, writing PR and communication plans, and collaborating with partners, agencies and internal stakeholders to develop the most effective national and local marketing plans. My specialty is marketing services, which are ultimately customer experiences. I love to tell the story of companies, and the people who work for them, as they genuinely care about their customers and provide them the services and solutions they need. But I\'m not only a marketer. I\'m a well-rounded business leader with an MBA who has the drive to solve problems and deliver results. I have special interest and experience in testing, research, data analysis, competitor analysis, strategy, project management, and process improvement. I\'m resourceful, efficient, and I love to work hard and get things done.
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