Lara Katharina Fagin-Stief
Strategic Activations Marketing Specialist @Amazon
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WORK HISTORY
Strategic Activations Marketing Specialist @Amazon
Lead go-to-market orchestration for priority fashion brand launches within Amazon’s marketplace ecosystem• Define launch readiness frameworks aligning commercial priorities, stakeholder timelines and measurable success metrics• Translate revenue, sell-through and inventory targets into structured launch strategies• Built KPI dashboards and automation mechanisms to enable data-driven performance tracking and continuous optimization• Drive cross-functional alignment to maximize launch impact and commercial outcomes
EDUCATION
San José State University
Zertifikat, Global Leadership Training Program
Erasmus University Rotterdam
Master of Science Cum Laude, Marketing Management
Maastricht University School of Business and Economics
Bachelor of Applied Science (BASc), International Business/ Internationale Betriebswirtschaftslehre
Waseda University
Master of Business Administration - MBA, Business Management
National Taiwan University
Bachelor’s Degree, International Business
SKILLS
ABOUT LARA KATHARINA FAGIN-STIEF
After six years at Amazon, I’ve built a strong commercial foundation within a global marketplace environment — spanning portfolio ownership, team leadership and cross-functional program roles.Go-to-market has been a consistent thread throughout my career: launching and validating AVS within Private Brands, supporting SMB brands expanding across EU marketplaces under budget constraints, steering high-velocity fast-fashion portfolios, and most recently coordinating large-scale brand launches across European stores. My focus has consistently been on turning commercial ambition into structured, measurable growth.I work best in roles close to product and go-to-market, where commercial decisions require clear KPIs, data visibility and strong cross-functional alignment.Alongside commercial strategy, I’m particularly interested in driving automation and performance systems — from KPI dashboards to scalable frameworks — that improve transparency, accelerate decision-making and enable sustainable growth.
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