Lizzie Newell
Head of Global Marketing @Luna Daily
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WORK HISTORY
Head of Global Marketing @Luna Daily
Brand vision, positioning + guidelines - Campaign & seasonal marketing - Retail marketing - VM direction & design ideation- Social & content - Copywriting (print, digital, packaging)- Influencer + creators - Design + creative direction - PR + partnerships- DTC e-Commerce strategy - Paid media- Email marketing - Events- Affiliate marketing - Sampling + reviews - Budget management- Stakeholder management - Internal / external comms
EDUCATION
Solent University
BA Hons Writing Fashion and Culture, Fashion Journalism
Bucks New University
Art Foundation Course, Art/Fashion
SKILLS
ABOUT LIZZIE NEWELL
15+ years global experience.• Comfy at both corporates and startups.• Beauty, bodycare, fashion & accessories experience.• Brand marketing & global campaigns.• Organic and paid social media & content strategy.• Top line creative direction & branding. • Influencer and partnership marketing.• Copywriting.• Events.• e-Commerce & DTC strategy.• Forecasting & promotional planning.• Digital marketing & paid media.• CRM.• Retail marketing.• Experience partnering with global retailers: Sephora US, Sephora UK, Sephora ME, Kohls, Look Fantastic, Boots, Ulta, Cult Beauty, Harrods, ASOS, Douglas, Debenhams ME and more.• Product development and market research.• Agency management.• Presentations & pitches.• Budget management.• Team leadership.• Major perfectionist.• Must have a mid-afternoon Diet Coke.
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