Liz Mitchum

Marketing Consultant @Big Tuna Marketing

Mount Pleasant, SC, US

With 18+ years of strategic and hands-on experience building marketing departments from the ground up, I shifted my focus to work as a consultant to help companies make sense of today’s complicated marketing options to deliver results that matter.The reality is that most marketing departments don’t have the in-house personnel, bandwidth or expertise to complete every aspect of every marketing project, or companies lack marketing headcount all together and aren’t sure where to start. Some just need an extra set of hands to get it all done, and want to leverage a seasoned professional without the additional overhead. Big Tuna Marketing brings a fresh, energized perspective and is an efficient extension of your organization or existing marketing team to help you reach—and exceed—your marketing goals. With project, hourly and retainer-based options, we can tailor our relationship to suit your company’s specific needs and goals.Key Specialties Include- Integrated Online and Offline Marketing Campaigns- Email Marketing & Automation- Lead Generation Programs- Event Planning and Execution (Conferences, Trade Shows and Internal)- Project Management- Strategy/Roadmap- Web Content, Design & Audit- Content Marketing (Landing Pages, Blogs, Lead Magnets, etc.)- Direct Mail- Webinar Strategy & Logistics- Social Media Strategy & Content- Sales Team Enablement Tools- Collateral- Brand Management, Launch & Promotion- Advertising Strategy/Creative- Press Releases/Media Outreach- ROI Analysis- Content Creation- Copywriting- Retargeting- Operations- Presentation Decks- Vendor Management

The University of the South

Psychology, Minor: Biology

The University of Queensland

Semester Abroad