Liz Hester

Head of Brand Marketing @FMI

Raleigh, NC, US

Executive marketing leader recruited to drive comprehensive brand transformation and revenue growth for 65-year-old engineering and construction consulting firm. Built and managed marketing team, owned departmental budget and partnered with executive leadership to align marketing strategy with business objectives.Key Achievements- Revenue Impact: Generated more than $10 million in qualified opportunities within 18 months through strategic website redesign and content marketing; drove 50% increase in web traffic and LinkedIn engagement through thought leadership campaigns- Brand Transformation: Led full corporate rebranding initiative (2021) that modernized brand positioning and repositioned firm as innovative professional services leader; developed integrated website strategy encompassing UX design, content and search optimization- Team Leadership: Managed design team responsible for brand consistency and creative execution across all marketing channels; established strategic planning frameworks and cross-departmental collaboration models- Business Strategy: Created integrated marketing campaigns and go-to-market strategies tailored to multiple customer personas across engineering and construction industries; partnered with business line heads to translate corporate priorities into actionable marketing initiatives- Content & Thought Leadership: Collaborated with internal experts to develop industry-leading content; managed comprehensive content strategy, social media marketing, advertising campaigns and digital communications that enhanced brand authority and supported business development.

Northwestern University

MS, Journalism

Wake Forest University

B.S., Business