Liza Michelle R.
VP of Marketing & Communications @SK pharmteco
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WORK HISTORY
VP of Marketing & Communications @SK pharmteco
Lead a global team in developing and executing marketing strategies to enhance brand visibility and drive lead generation- Position SK pharmteco as a leader in Small Molecule, Cell & Gene Therapy, and Contract Analytical Services through strategic communications and thought leadership- Oversee branding, content strategy, digital marketing, and event marketing to ensure alignment with business objectives- Develop and implement data-driven marketing initiatives to strengthen market presence and customer engagement- Drive public relations, internal communications, and executive messaging to support corporate positioning- Collaborate with cross-functional teams to align marketing efforts with commercial and operational goals- Elevate SK pharmteco’s reputation as a trusted and easy to work CDMO partner through targeted industry engagement and storytelling.
EDUCATION
Penn State University
BS, Life Sciences
ABOUT LIZA MICHELLE R.
With over 25 years of experience in strategic marketing management, I currently serve as Vice President of Marketing & Communications at SK pharmteco, leading global initiatives to enhance brand visibility and drive lead generation. My role focuses on positioning SK pharmteco as a leading CDMO in Small Molecule and Advance Therapies through thought leadership, data-driven strategies, and cross-functional collaboration. I am committed to developing impactful marketing strategies that align with corporate objectives, leveraging expertise in branding, content strategy, digital marketing, and public relations. My passion for translating complex scientific concepts into engaging narratives enables our organization to strengthen market presence and foster customer engagement within the Pharmaceutical and Biopharmaceutical industries.Beyond brand strategy, I pride myself on building and growing high-performing teams. Mentorship and talent development are at the heart of my leadership approach, ensuring that individuals thrive, expand their skills, and contribute at their highest potential.
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