Liza Carballo

SVP, Marketing & Communications @The Jed Foundation (JED)

Harrison, NY, US
EMAILS
l••••••••@jedfoundation.org
MOBILE NUMBERS
+19•••••••74

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WORK HISTORY

Sep 2025 — Present

SVP, Marketing & Communications @The Jed Foundation (JED)

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New York, NY, US

JED is a nonprofit that protects emotional health and prevents suicide for our nation’s teens and young adults. We’re partnering with high schools and colleges to strengthen their mental health, substance abuse and suicide prevention programs and systems. We’re equipping teens and young adults with the skills and knowledge to help themselves and each other. We’re encouraging community awareness, understanding and action for young adult mental health.

EDUCATION

N/A

Yale University

BA, History

N/A

Columbia Business School

MBA, Marketing and Management

SKILLS

Market ResearchConsumer ProductsManagementCompetitive AnalysisMarket AnalysisBrand DevelopmentProduct InnovationConsumer MarketingBrand ManagementCross-Functional Team LeadershipMarketing StrategyStrategic PlanningMarketingStrategyCustomer InsightCategorizationProduct DevelopmentFmcgFast-Moving Consumer Goods (Fmcg)

ABOUT LIZA CARBALLO

A results-driven General Manager, COO and Marketing Executive with a proven track record of delivering financial performance, building high-impact brands, and driving operational excellence. I bring a unique blend of strategic vision and hands-on leadership, fueled by a deep passion for developing high-performing teams and growing enduring businesses.Recognized for my consumer-driven mindset, operational expertise, and ability to foster focused, engaged, and collaborative teams that consistently deliver results. My experience spans a broad range of industries—including health and wellness, personal care, food, and pharmaceuticals—and organizations of all sizes, from early-stage startups to global enterprises.My background spans new ventures, DTC models, and legacy brands, and I lead with a “can-do” attitude and a collaborative spirit that inspires teams to excel. Whether scaling operations, launching new products, or optimizing performance, I thrive in fast-paced environments where strategic focus meets executional excellence.

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